Last updated: July 15, 2025
Best Business Class ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at BestBusinessClass.com, use our services, or otherwise interact with us.
This policy applies to our websites, applications, email, voice calls and text messages, and social media accounts (the "Platforms"). When you use the Platforms, you agree to the terms in this policy.
We encourage you to read this Privacy Policy carefully to understand our practices regarding your personal data. By using our services, you acknowledge that you have read and understood this policy.
This Privacy Policy aims to give you information on how Best Business Class collects and processes your personal information through your use of our Platforms, including any data you may provide when you request a quote, book a flight, sign up for our newsletter, or contact our customer support team.
It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.
Best Business Class is operated by LUX Services LLC, which is the controller and responsible for your personal data.
We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the details set out below:
We review this Privacy Policy at least every 12 months to ensure it accurately reflects our data practices and complies with applicable laws and regulations.
We may make minor amendments to this Privacy Policy from time to time without prior notice. Any material changes to how we process your personal information will be published on our website and, where appropriate, we will notify you by email. We encourage you to periodically review this page for the latest information on our privacy practices.
When you provide us with personal information, you are confirming that the information is true, accurate, current, and complete. You are also confirming that you are authorized to provide such information to us. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.
We collect various types of information to provide and improve our services. The categories of personal information we may collect include:
This includes your first name, last name, middle name, date of birth, gender, passport number, visa information, Known Traveler Number (KTN), redress number, and other government-issued identification details necessary for travel bookings.
Your email address, telephone numbers (home, mobile, work), billing address, delivery address, and any other contact details you provide to us.
Records of services purchased or considered, travel preferences (such as preferred airlines, cabin class, seating preferences, meal requirements), loyalty program membership details, frequent flyer numbers, and booking history.
Internet or other electronic network activity information, including but not limited to browsing history, search history, and information regarding your interactions with our website, applications, or advertisements.
Approximate geographic location derived from your IP address or other network information, which helps us provide location-relevant services and content.
Audio, electronic, or similar information, including call recordings when you contact our customer support team (you will be informed prior to any recording), and electronic communications such as emails and chat transcripts.
Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal information but is not considered personal information in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Network Activity Information to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this Privacy Policy.
When you contact our customer support team, we may collect additional information to help resolve your inquiry, including details about your booking, the nature of your request, and any correspondence between you and our team.
In certain circumstances, we may collect sensitive categories of personal information, including:
We only collect sensitive personal information when it is necessary to fulfill your travel booking requirements or when you voluntarily provide it to us.
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18, except if the minor is one of the travelers included in a booking made by a parent or legal guardian. If we learn that we have collected personal information from a child under 18 outside of this context, we will take steps to delete that information as quickly as possible. If you believe we have inadvertently collected information from a child, please contact us at hello@bestbusinessclass.com.
Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with travel booking services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.
We collect personal information that you voluntarily provide to us through various channels, including live chat, online forms, voice calls, email, and social media interactions. Your contact data is stored in your profile unless you specifically request otherwise.
Examples of when you provide personal information to us include:
If you contact us via WhatsApp, Facebook Messenger, SMS, or any other messaging platform, we may follow up with you through that same channel or via email or phone to assist you with your inquiry. By initiating communication through these channels, you consent to receiving follow-up communications from us.
At Best Business Class, we have a vested interest in finding you the best possible option for your travel needs. When you contact us or request a quote, our travel experts may reach out to you by phone to discuss exclusive opportunities and provide personalized service.
If you provide us with your airline loyalty or frequent flyer membership details, we will use this information to ensure your bookings are linked to your membership accounts and that you receive any applicable benefits or rewards.
When you visit our website, we automatically collect certain information using cookies, web beacons, and similar tracking technologies. This includes Network Activity Information such as your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits.
We may use IP address mapping and similar technologies to determine your approximate geographic location. This information helps us enhance and personalize your experience, analyze trends, administer the website, and gather broad demographic information for aggregate use.
We may receive personal information about you from third-party service providers, including:
We use the information we collect for various purposes, including:
We use your information to understand how our services are used, to develop new features and offerings, and to improve the overall quality of our platforms and customer experience.
If you have ever requested a quote from us or purchased our services, you are considered a Regular Customer of Best Business Class. As a Regular Customer, you benefit from our expert knowledge and personalized service, including receiving relevant quotes and offers tailored to your travel preferences.
We may contact you via your previously provided email address or phone number to inform you about special deals, exclusive fares, or services that we believe may be of interest to you based on your prior interactions with us.
When you make a booking through Best Business Class, we share your personal information with our travel partners (airlines, hotels, and other suppliers) as necessary to process and fulfill your booking. These partners use your personal information solely for the purpose of delivering the travel services you have purchased.
We may send you marketing communications via email or SMS about our services, special offers, and promotions. You can opt out of these communications at any time:
We may display relevant advertisements to you on third-party platforms such as Google, Facebook, and Instagram based on your interactions with our website. You can opt out of personalized advertising through:
We use your information to communicate with you for the following purposes:
We may use your information where it is necessary for compliance with a legal obligation, to protect our legal rights, or to prevent fraud or other illegal activity.
We process your personal information where it is necessary for the performance of a contract to which you are a party, or in order to take steps at your request prior to entering into a contract (e.g., when you request a quote or initiate a booking).
In some cases, we rely on your consent to process your personal information. Where we do so, you have the right to withdraw your consent at any time by contacting us at hello@bestbusinessclass.com. Withdrawing your consent will not affect the lawfulness of any processing carried out before you withdraw it.
The table below provides an overview of how we use your personal information, the specific activities involved, and the categories of personal information processed for each purpose:
| Purpose | Activity | Category of PI |
|---|---|---|
| Main Activity | To register you as a new customer and to process and deliver your order, including managing payments, fees, and charges | Identifiers / Identity Data, Contact Data, Commercial Information |
| Internal Uses | To manage our relationship with you; to deliver relevant website content and advertisements; to perform data analytics, administration, and research; to make suggestions and recommendations about services that may be of interest to you; and to provide customer support | Identifiers / Identity Data, Contact Data, Commercial Information, Network Activity Information, Inferences |
| Security | To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, backup, and archiving); to identify and repair errors in our systems | Identifiers / Identity Data, Contact Data, Network Activity Information, Geolocation Data |
| Legal Obligation | Tax and accounting obligations; bookkeeping; consolidated reports; license compliance; compliance with border control and customs requirements; compliance with international agreements and regulations | Identifiers / Identity Data, Contact Data, Commercial Information |
| Legal Claims | Handling complaints and disputes; responding to subpoenas and legal requests; establishing, exercising, or defending legal claims | Identifiers / Identity Data, Contact Data, Commercial Information, Audio / Electronic Information |
| Aggregated Form | Using anonymized and aggregated data for business analysis, trend identification, and reporting purposes | All categories (in aggregated, de-identified form) |
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your personal information for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so. Please note that we may process your personal information without your knowledge or consent where this is required or permitted by law.
You have various choices regarding the personal information we collect and how it is used:
Please note that even if you opt out of marketing communications, we may still send you transactional or servicing communications related to your bookings and account.
We may share your personal information with the following categories of recipients:
We share your personal information with airlines, hotels, car rental companies, and other travel service providers as necessary to fulfill your bookings and provide the travel services you have requested.
We share your payment information with our trusted payment processing partners to securely process transactions. We do not store full credit card numbers on our servers.
We use Global Distribution Systems to search for and book travel services on your behalf. Your personal information may be shared with these systems as part of the booking process.
We work with analytics providers who help us understand website usage patterns and improve our services. These providers may collect information about your interactions with our website using cookies and similar technologies.
We may disclose your personal information to law enforcement agencies, regulatory bodies, or other governmental authorities when required by law or when we believe in good faith that such disclosure is necessary to comply with a legal obligation, protect our rights, or ensure the safety of our users.
BestBusinessClass.com and CEOFLIGHTS.com are both brands operated by the same legal entity, LUX Services LLC. CEOFLIGHTS.com is a registered trade name (doing business as) of LUX Services LLC.
When you submit a flight inquiry through BestBusinessClass.com, your contact information and travel requirements are received by LUX Services LLC and may be processed or followed up on using either brand. This is an internal workflow within a single legal entity — it is not a disclosure or transfer of your data to a separate or unaffiliated company. LUX Services LLC remains the sole data controller of your information at all times.
We may also share your personal information across these internal brands for shared service functions such as IT infrastructure, customer support, finance, and compliance, all of which remain within LUX Services LLC.
We may share your personal information with professional advisers, including lawyers, bankers, auditors, and insurers, who provide consultancy, banking, legal, insurance, and accounting services to us.
Best Business Class does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We only share your information as described in this Privacy Policy and as necessary to provide our services to you.
The routing of your inquiry between BestBusinessClass.com and CEOFLIGHTS.com (as described in Section 13.6 above) is an internal workflow within LUX Services LLC and does not constitute a "sale" of your personal information under any applicable privacy law, including the California Consumer Privacy Act (CCPA).
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction.
We comply with the Payment Card Industry Data Security Standard (PCI DSS) requirements for the handling, processing, and storage of payment card information.
While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your data, but we are committed to implementing and maintaining robust security practices.
BestBusinessClass.com uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising. This section describes the types of cookies we use and how you can manage them.
These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function properly without them.
These cookies collect information about how visitors use our website, such as which pages are most frequently visited and whether users receive error messages. This information is used to improve how our website works.
These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, more personalized features.
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.
You can manage and control cookies through the following methods:
Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features.
We keep your personal information for the period of time necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and applicable legal requirements.
Once the retention period has expired, we will securely delete or anonymize your personal information in accordance with our data retention policies and applicable law.
Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or practices. When you leave our website, we encourage you to read the privacy policy of every website you visit.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):
To exercise any of the rights described above, please contact us at hello@bestbusinessclass.com. We will respond to your request within the timeframes required by applicable law. We may need to verify your identity before processing your request to ensure the security of your personal information.
Some web browsers transmit "Do Not Track" (DNT) signals to the websites and other online services with which the browser communicates. There is currently no standard that governs what, if anything, websites should do when they receive these signals.
Currently, our systems do not recognize or respond to DNT signals. You may, however, opt out of certain tracking as described in our Cookie Policy in Section 15 above.
If you have any requests regarding your personal information or wish to make a complaint about how we handle your data, please contact us at hello@bestbusinessclass.com. We take all complaints seriously and will respond promptly to address your concerns.
If you are not satisfied with our response, you have the right to lodge a complaint with a data protection authority. For EEA residents, you can find your local data protection authority through the European Data Protection Board. For UK residents, you can contact the Information Commissioner's Office (ICO).
As a global travel service provider, we may transfer your personal information to countries outside of your country of residence, including to countries that may not provide the same level of data protection as your home country. When we transfer your personal information internationally, we implement appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy and applicable law.
These safeguards may include:
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
If we make material changes to this Privacy Policy, we will notify you by posting a prominent notice on our website or by sending you an email notification.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us:
We are committed to resolving any concerns you may have about our collection, use, or disclosure of your personal information. We aim to respond to all legitimate inquiries within a reasonable timeframe.